About Lifeistry

"...just remember, the storm doesn't last forever. It can scare you, it can shake you to your core. But it never lasts. The rain subsides, the thunder dies, and the winds calm to a soft whisper. And that moment after the storm clouds pass, when all is silent and still, you find peace. Quiet, gentle peace.” S.L. Jennings

On a quiet evening last fall, just outside New York City, lives changed forever as Hurricane Sandy brutally arrived, leaving changed hearts and seascapes. Completely taking with it one dream and setting the stage for another. You can't image that a 900 pound antique desk would float away, the season high fashions would show up miles away in friends trees and the boutique building would be condemned -like the town was never even there. The founders of Lifeistry lost their boutique and dreams for Cocotay boutique on this grey windy day. With the lost, their love for retail was redefined.

Out of their desire to rebuild and still be a part of the wonderful world of Fashion, Coco began her journey to Lifeistry. A momtrepreneur, Coco shares all her favorite finds within fashion, home decor, kids toys, gifts & even recipes. Some would call her a hoarder but she laughs and says, "If hoarding beautiful things is a bad thing, I am totally excited about being a hoarder!"


Coco comes from a long line of entrepreneurs and retailers. For generations her family succeeded and invented the Zippo Lighter, the first washing machine in Iowa thru Voss Washing Machines (bought by Maytag). The VonLengerke family founded VL&A in the late 1800's, they were famous outfitters taking presidents around the world fishing & hunting, while designing fashionable clothes for the true adventurer, now known as Abercrombie & Fitch today.


Coco is also a designer for her own jewelry line Cocotay - sold successfully at Bergdorf Goodman, Fred Segal, Lane Crawford, Harvey Nichols & many more.











Coco is known for always saying, "Style is the decorating of ones soul!"

Lifeistry is her dream of this, a place to curate all your favorite things and share them with friends and family! Weddings, birthdays, housewarming, baby showers... Gather, curate & organize your favorites all in one place! Even organize by priority within a list! Share it!! Share your favorites products or whole lists with friends & family. Make it easy for them to buy what you love!
Let Lifeistry communicate your favorites & gift giving lifestyle!!



GENERAL INQUIRIES Contact us with ideas, questions or to inquire about being a brand. cs@lifeistry.com

SUBMISSIONS We welcome editorial submissions in the areas of entertaining, food, home design, and fashion. Since we strive to feature fresh content, please let us know if your submission has run elsewhere. info@lifeistry.com

PRESS INQUIRIES Lifeistry Founder, Coco Smith, frequently contributes to features on lifestyle, entertaining, food, and female entrepreneurship for major online & print lifestyle publications. info@lifeistry.com

COLLABORATIONS Lifeistry offers sponsorship programs to a limited number of premium brands to bring the best gift and ideas to our members. Email us more information. info@lifeistry.com